As Co-Founder & CEO of The Brand X Method® Jeff brings over 40 years of Coaching experience to his roles as Director of Youth Training and specifically his work with youth and Teen Athletes. Brand X® is now a system for Youth Programs, including world class education, curriculum and resources for youth coaches. There are now over 65 Brand X® Training Centers around the world and thousands of coaches. Jeff was an early adopter of the CrossFit* methodology becoming the 5th affiliate in the world and being tasked with developing the CrossFit Kids* Program, and Certification along with his wife Mikki. Jeff was Director of Youth Training for CrossFit 2011-2014, HQ Training Staff, and attained Level 1-4 Coach through 2014, and was a Games Southern California Regional Head Judge 2009-2011. Jeff has been a key presenter at hundreds of Youth Fitness Seminars and worked with thousands of coaches.
A USAW Club Coach and a USAW Sports Conditioning Coach, he acts as an advisor or founder on multiple fitness related Boards, such as ACN/ Athlete Coach Network, Parker University Strength & Conditioning Masters Program, TeenLIFT and StandUpKIds.org. At the age of 52 he became a USA Powerlifting California State Record holder. Jeff’s early career includes a first coaching job as an assistant coaching High School swim. Jeff earned a Bachelor’s degree from SDSU in Psychology and as a collegiate athlete he played goalie for the University of Redlands in water polo. Pursuing his long standing passion for Martial Arts, he became a 5th degree Kenpo Karate Blackbelt, as well as a KMNTC Krav Maga instructor in addition to many other accomplishments in various martial arts disciplines.