HOW GYMS REALLY GROW
Educational Event led By Fitness Experts for Gym Owners & Coaches
Learn how to to Build Your Dream Gym or Coaching Business (Without Sacrificing Your Life or Sanity)
Coaches Congress London,
October 4-5th, 2025
Allianz Stadium, Twickenham, London
PRE-REGISTER WITH YOUR EMAIL TODAY
only spots left
Unlock our exclusive Super Early-Bird 60% Discount + a FREE Pair of VELITES 1.0 Shoes; You'll also be automatically entered into our prize draws for a chance to win our giveaways and upgrades:
- VIP event ticket Upgrades
- A private meet & greet with Rich Froning and the MAYHEM ATHLETE team
- Professional photo package for you and your team
- Early access to our Coaches Congress gymnastic and olympic lifting workshops and workout registrations
- Front 5 row seat reservations for our key note speakers
- FREE Coaches Congress Tickets for London
- FREE Coaches Congress Tickets for Berlin
- FREE Coaches Congress Tickets for Stockholm
- 2 x Dinner Party Tickets
- FREE Velites Backpack
*We have a maximum capacity of 500 Tickets available for this event. Make sure you Pre-register today to to get access to our Super Early Bird Ticket Launch. When tickets go on sale, be quick — first 300 buyers will receive a FREE pair of Velites Shoes!
Coaches Congress London,
October 4-5th, 2025
Allianz Stadium, Twickenham, London
*We have a maximum capacity of 500 Tickets available for this event. Act Fast!
FREE Saturday Twickenham Rugby Tickets + FREE Pair of VELITES 1.0 Shoes for the first 300 buyers.
Are you a gym owner or coach who…
- Started your fitness business dreaming of freedom and financial success, only to find yourself working longer hours for less money?
- Feels constantly stressed, overwhelmed, and teetering on the edge of burnout?
- Wants to earn a good living doing what you love, without sacrificing all your time and energy?
- Is juggling multiple roles - from sales and marketing to accounting and coaching - feeling like you're always one step behind?
- Wants to start your own gym or coaching business, but you don't know where to start?
If you’re nodding your head right now, you’re not alone.
And Coaches Congress is here to change everything for you.
Why Coaches Congress is Different (and Why You Can't Afford to Miss It)
Coaches Congress isn’t just another fitness industry event.
Here’s why it stands head and shoulders above the rest:
- Real-World Experience: Our team has over 40 years of collective experience in the ‘micro gym’ industry. We’ve faced the same challenges you’re facing now, and we know how to solve them.
- Strictly No-Theory Approach: Every speaker has built their own successful business in the trenches of the fitness industry. They’ll share only proven, actionable strategies, guaranteed.
- Tailored for Real Gym Owners and Coaches: We understand the unique challenges you face daily. Every session, workshop, and strategy is specifically designed to address the problems you’re dealing with right now.
- Interactive Learning Experience: Participate in hands-on workshops, real-time problem-solving sessions, and networking opportunities that ensure you can apply what you’ve learned to your unique situation.
- Ongoing Support: Gain access to an exclusive community of like-minded gym owners and coaches, providing ongoing support, accountability, and inspiration – that will last far beyond the event.
Meet Your All-Star Lineup of Guides to Success
SECURE YOUR TICKET TODAY
30% Discount Today
General Admission
Original price was: £499.£349Current price is: £349.
- Access to 2 days of seminars & workshops
- A delicious lunch included both days
- Morning workouts with the Mayhem team (Bookings required. Limited number of spaces available)
- SOLD OUT!! Saturday Twickenham Rugby Tickets
- SOLD OUT!! FREE Pair of VELITES 1.0 Shoes
VIP (sold out)
Original price was: £799.£559Current price is: £559.
- Access to 2-days of seminars & workshops
- A delicious lunch included both days
- Goodie Bag with exclusive gifts
- Early booking access to Practical Coaching Workshops
- Early booking access to morning workouts with the MAYHEM Team
- VIP seating -Tables & seats in front rows reserved for you
- Saturday dinner party ticket
- Coaches Congress tshirt special design. Limited edition
- VIP only - workout with the Mayhem Team
- FREE Saturday Twickenham Rugby Tickets
- FREE Pair of VELITES 1.0 Shoes
VIP Plus (SOLD OUT)
Original price was: £1,199.£839Current price is: £839.
- Access to 2 days of seminars & workshops
- A delicious lunch included both days
- Goodie Bag with exclusive gifts
- Early booking access to Practical Coaching Workshops
- Early booking access to morning workouts with the MAYHEM Team
- VIP seating -Tables & seats in front rows reserved for you
- Saturday dinner party ticket x 2
- Coaches Congress tshirt special design. Limited edition
- VIP only - workout with the Mayhem Team
- Exclusive Meet & Greet - Mayhem team
- Coaches Congress hoodie. Special design limited edition
- Velites Rucksack (value £249)
- GORUCK Ruck Plate Carrier 3.0 (value £115)
- Business mastermind class (Friday, Oct 3rd @ 16:30)
- Professional photo package with you and your team (Booking required)
- FREE Saturday Twickenham Rugby Tickets
- FREE Pair of VELITES 1.0 Shoes
£50
Book your Saturday night dinner tickets
This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.
Powered by:
Sponsored by:
Supported by:
Coaches Congress has officially been awarded CrossFit CEU status!
This means all attendees to any of our events can earn 11 CEUs, showing your dedication to professional growth.
Coaches Congress 2025 Schedule
Your path to success starts here:
What You'll Gain from Coaches Congress
Over two intensive, transformative days, you’ll learn directly from industry leaders who’ve been where you are and have built thriving, profitable businesses.
No theory. No fluff. Just proven, actionable strategies you can implement immediately.
Over the course of the weekend, you’ll discover:
1
Financial Mastery: Learn to understand your numbers, manage cash flow, and finally pay yourself what you deserve – so you can stop endlessly worrying about being able to pay the bills.
3
Marketing & Advertising Strategies: Discover the difference between marketing and advertising, and how to implement effective strategies for both – so you know that you’ve got new clients coming through the doors, every single month.
5
Human Resources & Team Building: Learn how to build a world-class team that cares about your business as much as you do – so that you know the business runs smoothly, even when you’re not there.
7
Improved Coaching skills – Discover how excellent coaching can be implemented – especially after exposing yourself to novelty which can lead to exceptional classes for your clients.
2
Member Retention Tactics: Develop strategies to keep members engaged and loyal, without sacrificing your boundaries – and generate a steady flow of referrals, without having to constantly ask for them!
4
Time Management & Efficiency: Structure your day for maximum productivity, allowing time for breaks (so you can eat lunch!) and family – so that no matter how many classes you’ve got on, you never have to work all night to keep on top of things.
6
Mindset Shifts: Transform from an overworked owner to a strategic CEO, without losing your passion for coaching, to build a thriving business, increase your impact, and fall back in love with training.
8
Sales Process Optimisation: Move beyond ‘free trials’ and create a robust sales process that converts leads and increases client value – without pushy or sleazy sales tactics.
- Imagine leaving work at a reasonable hour, knowing your gym is running smoothly and profitably.
- Picture having time and energy to enjoy life outside of work, while still helping your clients.
- Leave the event feeling inspired, motivated, and fully equipped to take your gym and coaching career to heights you’ve only dreamed of until now.
Our Iron-Clad Money Back Guarantee
Our promise is that this will be one the greatest business events you’ve ever attended or experienced, and if it isn’t, come and speak to one of us before the end of day 1 and we’ll give you your money back.
If you attend Coaches Congress and don’t believe it was a great investment of your time and money, we’ll give you your money back…
Guaranteed!
That’s how strongly we believe in the content you’ll discover at this event.
Frequently Asked Questions
A. NO! If you are a coach, physiotherapist, personal trainer, or general fitness enthusiast that wants to better your coaching and business skills, then this event is for you.
A. Read more about how to get to the venue at Allianz Stadium Twickenham HERE.
By car:
From M25, exit at J12 onto M3. This becomes the A316, and Allianz Stadium, Twickenham is off the Whitton Road roundabout next to the Lexus / Toyota car dealership. From London, turn right off the A316 at Whitton Road roundabout.
Parking:
Parking at the stadium on a match day must be pre-booked and can be purchased via the official ticketing site HERE.
By tube or train:
Twickenham Rail Station – 10 min walk
By bus:
281 route – 1 min walk (subject to diversions once the road closures are implemented on a match day)
481 route – 1 min walk (subject to diversions once the road closures are implemented on a match day)
681 route – 1 min walk
H20 route – 5 min walk
267 route – 8 min walk
R68, R70, 33, 290, 110, H22 or 490 – 10/15 min walk
A. There is ample parking on site however there is a large event just before ours. We therefore recommend that you reserve parking space. Book your parking spot HERE!
A. The Radisson hotel is connected to the stadium and offers our guests a good rate for the Friday and Saturday night.
With a big rugby game on during the Saturday, hotels in the area will be filled up, so do NOT wait to book your room!!
Promotional code is included in the link below.
Book your room HERE!
A. Your ticket will arrive by email, so double check that your details are correct when entering them.
A. You will receive your ticket when you check in for the event. Please note that these tickets are no refundable for money, nor are they to be given to anyone outside of the CC event. You do not have to attend the rugby match if you do not wish to.
A. Pre-registration is only to allow you to get the best discount: 60%. The pre-registration is NOT a valid ticket to enter the event. You need to pay for the ticket online.
If you are having a problem to pay for the tickets in the check out, there can be several reason for this.
A failed or declined ticket purchase can be a result of:
- The billing postcode does not match the postcode registered to the card.
- There is not enough money in the bank account.
- The wrong card details were entered (card number, CVV number, or the expiry date).
- Name entered as main booking person, does not match what is on the card.
- Too many attempts to buy a ticket in a short period of time. You may need to wait a 24 hour period before trying again.
You may need to contact your card issuer for help. If you are still having problems despite that all of the above points being correct, please reach out to us via email: london@coachescongress.com
A. Lunch is included for the two days of the event for anyone that buys a ticket for the event.
The Saturday night dinner ticket is available for purchase alongside the event ticket. There will only be 200 spots, so don’t wait to book your place!
A. If you cannot attend the event, you may transfer your ticket to someone else, provided that we are notified by email in advance: london@coachescongress.com
Should we not receive notification, the ticket will not be valid.
No refunds are provided.
A. You may transfer your ticket to someone else. You must send a notice by email in prior to the opening day of the event to: london@coachescongress.com
Should we not receive notification, the ticket will not be valid.
A. In the event that we are forced to cancel the event, your ticket will be refunded.
A. If you are not staying at the hotel, or a nearby hotel, you can pay to enter the Wellness Area at the Radisson. There you will find a gym, pool and showers.
A. There are no lockers, but there is a cloakroom where bags, suitcases, backpacks, and jackets can be stored.
The cloakroom will not be supervised at all times, so keeping your belongings there is at your own risk.
A. If you contact the team (london@coachescongress.com) and let them know of any help you need whilst at the event, we’ll be sure to take care of your needs.
A. All attendees will receive an email from our team with the exact dates and how to book approximately four weeks ahead of the event.
You may not book more than yourself on any workshop.
A. An early check-in will be open in the Radisson Hotel lobby from 18:00 to 21:00 on Friday, October 3rd.
Look for our team in CC clothing.
Normal event check-in will be from 7:30 to 09:00 on Saturday, October 4th.
NOTE: As there will be a rugby match on during the Saturday, security will be in place to go through your bags. Come early to avoid line ups.
A. No they will not be. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices.
A. If you and/ or your company are interested in having a vendor space at any of our events, please send an email to: info@coachescongress.com
A. If you and/ or your company are interested in holding a keynote speech or a workshop at any of our events, please send an email to: info@coachescongress.com
A. We officially start the event on Saturday morning with a welcome meeting for all attendees, speakers and vendors at 09:00 sharp.
The event will wrap up on Sunday afternoon at 15:30.
A. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices. As well, come prepared to do your workouts. Although a drink provider will be onsite, it is always good to bring a water bottle.
A. There is free wifi on site in the hotel and venue area.
A. Yes! You are eligible for 11 CEU points per Coaches Congress event that you attend.
You must have checked in and attended both days to earn the certificate.
A. Yes! The connections you’ll make with other like-minded business-owners across the two days are truly invaluable. Plus, it is always good to freshen up our skills, or to learn from someone else in the business.
A. Yes! In no way is this event exclusively for ‘established’ business owners. So if you’re a startup or new to the game, not to worry! You’ll walk away with the tactics and strategies you need to help you be successful.
A. Definitely not! Coaches Congress was built on the notion that you can build a gym business WITHOUT having to compromise your integrity or use sleazy sales tactics.
CrossFit Gym Owners and Coaches: Struggling with member retention, marketing, and financial management? Learn proven strategies to differentiate your brand, attract new members, and manage cash flow effectively.
Sports coaches: Learn strategies to; enhance your coaching skills, develop unique training programs, build strong team environments, balance admin duties with personal time, and better manage your facilities.
‘Micro Gym’ owners and coaches: If you’re facing challenges like maintaining member retention, standing out in a crowded market, or managing the financial complexities of a small gym, this event is for you.
Physiotherapists: Learn to differentiate your services in a competitive market using proven methods to attract clients, while retaining current ones. Optimise your revenue streams by collaborating with CrossFit or other fitness partnerships.
Studio Owners – F45, Orangetheory, and PT, Yoga and Pilates Studios: Learn how to create compelling class offerings, optimise scheduling and dive into best practices for financial management, legal compliance, and staff training.
Independent PTs: Struggling with building a steady client base, differentiating your services, or managing the business side of personal training? Discover how to market yourself, create tailored training programs, and maintain client engagement.
What past Attendees are saying
“We are very excited to be coming back to Coaches Congress, as our first visit was such a positive one. The networking, the informative speeches, workshops and overall input was fantastic. We came home with not only great ideas and insights, but also actionable steps to help improve our business, our coaching and the experience for our athletes. We were so impressed with the organisation, the location and the sheer caliber of experts, that this time we’re bringing two more coaches with us. If you’re still wondering whether or not it’s worth the effort, stop wondering. It is!”
Robert Parent
CrossFit Passau
“The last Coaches Congress I attended really opened my eyes to what is possible as a gym owner. The stories you hear are inspiring and a huge motivation to level up what you’re doing. Since then we’ve had our best ever months revenue and continue to grow. I’m bringing as many of my team as possible to London so they also have their eyes opened.”
Rob Anderson
Athletic Evolution, Scotland UK
“Just back to Ireland now and on behalf of myself and the team I’d like to say thank you to you and the team for being amazing hosts and putting on a fantastic event. As I said in the text yesterday morning, I was expecting good but it was great. I hope you’re all very proud. Have had great discussions with the team already about their key takeaways and we’re definitely looking forward to taking action in the gym. The atmosphere was unique. A room full of like minded people is hard to come by but I thought some of the Q&A sessions after the talks were fantastic. It speaks volumes about the event that I had to really think about anything to improve.”
Liam O´Toole
Wicklow Strength and Fitness
“It wasn’t just one specific thing that I liked; it was a combination of sensations. Being immersed for two days with people who experience the same emotions, challenges, and victories as we do was truly motivating.
Having the opportunity to listen to people like Ben Bergeron speak live, instead of just seeing them behind a screen on social media, was incredible. And seeing these people as “normal” individuals—approachable, kind, and easy to talk to, just like a neighbour—was something we absolutely loved.
Getting to meet different 2BB mentors that we usually see only in videos, in person, was amazing. Honestly, all the presentations we attended were useful, inspiring, and motivating, and we learned so much.
And the energy you leave with after a weekend like this? Priceless!”
Vicki Cuoco
CrossFit Muratum
“Two years ago, I was a tired gym owner. I had poured seven years of my life into building my gym, and while it was running, I wasn’t. I had no time for myself, no money to enjoy the fruits of my labor, and a nagging feeling that this couldn’t be what success looked like.
That’s when I discovered Coaches Congress. For the first time, I met people who truly understood what I was going through—because they had walked the same path. They shared solutions, principles, and a mindset that I immediately knew I needed to embrace.
I started making changes. Step by step, I applied what I learned, and the results transformed more than just my gym—they transformed my life.
In November, I did something I couldn’t have imagined two years ago: I stepped away from my gym for two weeks to celebrate my wedding. Not only did the gym keep running, but I had the time and mental space to truly be present for one of the most important moments of my life.
Without Coaches Congress, I would have been working the 24th and 31st of December, buried in the daily grind, missing something irreplaceable.
Coaches Congress didn’t just teach me how to run my gym better—it gave me the tools to live the life I wanted.
If you’re feeling stuck, there’s a way out. You can build a gym that serves your life, not the other way around.”
Georgy Casabalis
Mars CrossFit
“Attending the Coaches Congress in Stockholm was an absolute game-changer. I connected with incredible coaches from all over the world, expanding my network in ways I never expected. The speakers were truly inspiring, delivering insightful sessions packed with valuable information.
What stood out the most was how immediately applicable everything was—I left with actionable steps that I could implement right away. Beyond that, the event gave me a clear roadmap for the upcoming quarter, making my direction and priorities crystal clear. Highly recommend it to anyone serious about growth in the coaching/gym owner space!”
Jasper Van Oost
Primer
Join us at Coaches Congress 2025 and take the first step towards building the gym business you’ve always dreamed of.
Your future self will thank you!
Come with your “TAKE ACTION” mindset, and let’s grow together.
Your journey to a thriving, profitable gym business starts here at Coaches Congress London.
Our vendors
