The Brand X Method

The World Leaders in Youth Fitness

Since 1999, The Brand X Method has been driven by a single question: What is best for kids? From its start as a strength-and-conditioning program designed to train kids and teens effectively and safely, The Brand X Method has evolved into a comprehensive youth athletic development program designed to provide kids with the skills, tools, and knowledge to move through life with freedom and fearlessness.

Brand X is a robust, empirically driven method that addresses not only primal and functional movement patterns with an age-appropriate mechanical emphasis but also the full biopsychosocial spectrum of youth development.

What we offer

Professional Youth Coaching Certification and Education
Recognized for Continuing Education Units by ACE, NASM, and ASCA

PYCC brings together The Brand X Method’s most significant elements and then elaborates on the theory and practice behind our proven techniques for teaching movement, enhancing physical literacy, and developing enduring athleticism in children. The course then adds in tremendous new content from Jeff and Mikki Martin as well as new instructor content from James Fitzgerald and Jim Crowell to help you set yourself apart as a successful and professional youth fitness coach.

The industry’s premier youth training education and certification teaches the principles of a sound youth training program with detailed material on anatomy and physiology, energy systems and contraction expression, play theory with respect to mental health and social well-being, a biopsychosocial model of youth development, and more. Enrollment in PYCC comes with three months of paid access to PYCC Pro, which is where the PYCC movement coaching and cueing video library and class implementation information are found. In addition, PYCC Pro is an ever-expanding continuing education resource and a unique way to maintain certification ad infinitum through monthly delivery of comprehensive content on implementation, movement, pertinent youth topics, business, and research.

This take at your own pace, online course is designed to put trainers on track to become professional youth coaches with a comprehensive exploration of a variety of relevant topics that apply to youth in today’s world.


Art of Growing Up Strong
Education that takes a deep dive on youth specific subjects

Learn more here: https://coaching.thebrandxmethod.com/the-art-of-growing-up-strong-austin-2

Brand X Training Centers
With a growing network of over 60 locations around the globe

 A Brand that stands for what is best for children

  • Monthly Programming with proven outcomes
  • Monthly Webinars
  • Support from the Founders
  • Learn more here:


Our Partners include:

  • OPEX and James Fitzgerald
  • P1440 Rise, 3x Olympic Gold medalist Kerri Walsh Jennings- youth athletic development program
  • International Functional Fitness Federation – Youth Training and Competition

How to Join us and get involved