About Coaches Congress

What to expect from Coaches Congress 2022

Coaches Congress is a forum for those of you that wish to develop your business, either as a coach, or as a gym or box owner. Coaches Congress started in 2015 and since then we have continually developed the concept in order to deliver the best possible content for gym/ box owners, and coaches from across Scandinavia. In 2019, Coaches Congress was happy to welcome participants, exhibitors and keynote speakers from 15 countries! Our highly appreciated setup which includes seminars and workshops, as well as many opportunities to listen and learn from each other, is a clear winner and one which will remain while we continue to develop Coaches Congress even further.
This year we will take it even further. Coaches Congress will be a three day event!


Coaches Congress includes two main categories to enable the greatest possible benefit for different individuals and roles.



As a business owner, it is easy to lose track and direction. There are so many things to handle, so many ideas to act on and so many fires to put out.

Coaches Congress aims to give you direction and set you on a path towards your Perfect Day! We are going to deliver keynote presentations as well as workshops that will help you grow your business in a sustainable way. It IS possible to be an entrepreneur in the fitness industry and be profitable without working your butt off!



As a coach in the micro-gym industry, you need to have many different skills. Advanced coaching knowledge, the ability to nurture strong relationships and establish trust, knowing how to sell, understanding the importance of communicating your brand and establishing expertise on social media and other media channels.

Being a coach in the micro-gym industry also provides you with unique opportunities that you perhaps would not find in “globo” gyms and in more traditional gyms. We, as micro-gyms, can challenge traditions and old ways of doing things. We can focus a hundred per cent on quality instead of volume.

The Team that makes it happen

Per Mattsson have been behind Coaches Congress since the start. Per is the owner of CrossFit Norrtälje and part owner of CrossFit 162 West in Vällingby.

He has been active in CrossFit since 2009, and with his 162 West partner, he has from early on gotten involved in questions regarding the development of the community.

Other projects and trademarks that they have been, or are still involved in include the competition Roslagen Open and the food service PaleoBoxen.

By hosting Coaches Congress, Per wanted to create a platform for coaches and owners to develop and learn more. Early on they realised that it was not only about liking to workout when trying to create a solid company for himself, their coaches and members. The goal was that Coaches Congress would offer content of high standards, and knowledge sharing, as well as keep up with trends within the training industry so that owners and coaches could remain in the forefront.

In order to continue to develop Coaches Congress, Per got Henrik Almers, co-owner of  the Spanish based coaching business “You. Just Stronger”, to join the team in 2018. Henrik is an entrepreneur that contributes not only with his vast business knowledge, but also with his many contacts within the worldwide training industry.